Blog Archive | Sweet%20Spot

Sour Spots to Sweet Spots

Posted on February 23, 2020 by Paul O'Dea

Sour spot to sweet spot

People spend a lot of time talking about "sweet spot” or ideal customers, who are the best fit for their business.

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Posted in: Sweet SpotCustomers

Successful market entry - the challenge continues

Posted on February 04, 2013

marketentry

Successful market entry is a challenge, whether you are a tiny startup seeking your first market, or a more seasoned entrepreneur searching for growth.  In fact history tells us that for every four attempts only one is successful.  With these daunting statistics it makes sense to prepare as best you can.  Taking on a new market is an issue that affects all parts of the business and poses numerous challenges - understanding the market, identifying partners, appraising the competition, recruiting suitable staff etc.

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Posted in: Excel SeriesWorkshopsMarket Entry StrategyValue PropositionSweet Spot CustomerMeasurable ValueTarget CustomersStrategy