Blog Archive | Value%20Proposition

'State of the heart' beats 'State of the art'

Posted on February 14, 2013 by Paul O'DeaComments

stateoftheheart

I often have the privilege of providing business coaching to smart CEOs in the tech sector. Many struggle to get the story of their business straight. It gets clouded in a fog of digital speak. It is hard not to be seduced into colluding with these CEOs trying to improve their PointPoint deck. 

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Posted in: Value PropositionLeadership Coaching

Successful market entry - the challenge continues

Posted on February 04, 2013

marketentry

Successful market entry is a challenge, whether you are a tiny startup seeking your first market, or a more seasoned entrepreneur searching for growth.  In fact history tells us that for every four attempts only one is successful.  With these daunting statistics it makes sense to prepare as best you can.  Taking on a new market is an issue that affects all parts of the business and poses numerous challenges - understanding the market, identifying partners, appraising the competition, recruiting suitable staff etc.

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Posted in: Excel SeriesWorkshopsMarket Entry StrategyValue PropositionSweet Spot CustomerMeasurable ValueTarget CustomersStrategy