The Growth Roadmap®
NOW AVAILABLE: The Growth Roadmap® - How ambitious companies scale successfully.
To order a Kindle copy of The Growth Roadmap® click here.
The Growth Roadmap® is designed to help your team close the growth gap and scale successfully. It makes scaling a continuous growth process, owned not just by the leadership team but by your whole company.
The discipline of debating and crafting a growth strategy forces your team to select what's important. The Growth Roadmap® clarifies and aligns your team around a growth strategy. It combines high level strategic principles with a results based approach. It brings growth strategy into the mainstream, rather than leaving it to annual planning sessions, which are often rooted in incremental improvements.
Getting your story straight - not so innocent!
There are two sides to messaging: creating and delivering. Message creation is crucial - you have to nail what makes you different to your competitors and explain it in clear, engaging terms. But in our experience, although message creation is hard, where a lot of companies fall down isn't creation, but delivery.
During Covid uncertainty do you need a 'North Star Metric'?
