Growth Insights

The Growth Transformer's Roadmap

Transform or Die: The Growth Transformer's Roadmap

We live in an era of opportunity. The rules for how we lead our businesses are being rewritten. Some companies are transforming growth. However, others are stuck in neutral or at a crossroads. Their leadership teams are frustrated tired of detours and dead-ends. Many are ambitious with good options. Others face a burning platform where there is a threat to their business's very existence. In most cases, the road forward is blocked by the relentless urgency of the day-to-day.

View online
Click to download

Experimentation

How small experiments transform business growth

Uber, Netflix or Amazon. Love or loathe these ‘newer’ companies, they are transforming industries. The decisions they face are uncertain and risky. However, they seem to get more right than wrong.

Unlike companies who weep at wasted six figure sums, these ‘newer’ companies succeed in using small, dirty but disciplined experiments to make better decisions. Implementing experimentation is tricky but the benefits are transformative.

View online
Click to download

Referrals

Three steps to more referrals

Companies go to great lengths with sophisticated marketing campaigns offline and online. Yet many buying decisions and new relationships are made through referrals. Most companies don't manage this in a structured way. Through structure and discipline, it is possible to win more sweet spot business, more cost effectively.

View online
Click to download

napoleon

Plan your market entry or you may find your Waterloo!

When Napoleon Bonaparte said "Victory belongs to the most persevering" he might well have been talking about the constrasting fortunes of companies entering new markets.  The statistics are stark - for every successful market entry, about four fail. 

So what are the 'battles' in market entry and how can you beat the odds?

View online
Click to download

Zappos-forgrowthinsights

How Zappos Used Customer Experimentation to Drive Growth

When Nick Swinmurn founded online shoe store Zappos in 1999, he could have invested in market research, a 'wow' website and warehouse logistics, like many of his dot-com contemporaries.  He could also have crafted a business plan with hockey stick projections to hook an investor.  Yet he took a different approach...

View online
Click to download

innocent2

Getting your story straight - not so innocent!

There are two sides to messaging: creating and delivering. Message creation is crucial - you have to nail what makes you different to your competitors and explain it in clear, engaging terms. But in our experience, although message creation is hard, where a lot of companies fall down isn't creation, but delivery.

View online
Click to download

Show me the money

Show me the money!

Many companies don't measure their value in quantifiable terms, but instead make unsubstantiated claims for their product or service. If you want to grow your business, build a repeatable process for measuring the value which you create - i.e. how much money you make or save the customer.

View online
Click to download

golf club and hole

Hitting the Sweet Spot

Your sweet spot is where your target customers' needs fit with what's special about your product or service. You will waste time and valuable resources on the wrong customers if you don't clarify your sweet spot.

View online
Click to download