The Growth Roadmap®
NOW AVAILABLE: The Growth Roadmap® - How ambitious companies scale successfully.
To order a Kindle copy of The Growth Roadmap® click here.
The Growth Roadmap® is designed to help your team close the growth gap and scale successfully. It makes scaling a continuous growth process, owned not just by the leadership team but by your whole company.
The discipline of debating and crafting a growth strategy forces your team to select what's important. The Growth Roadmap® clarifies and aligns your team around a growth strategy. It combines high level strategic principles with a results based approach. It brings growth strategy into the mainstream, rather than leaving it to annual planning sessions, which are often rooted in incremental improvements.
Key Performance Metric – The First CEO Decision To Make

The 2011 Oscar-nominated sports movie Moneyball shows how focusing on the primary performance metric is important. The plot describes a quest by the low-budget Oakland Athletics for the secret of success in baseball. Despite being one of the poorest teams, the Oakland As became one of the most successful franchises in Major League Baseball using a different approach.
During Covid uncertainty do you need a 'North Star Metric'?
