The Growth Roadmap®

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NOW AVAILABLE: The Growth Roadmap® - How ambitious companies scale successfully.

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To order a Kindle copy of The Growth Roadmap® click here.

The Growth Roadmap® is designed to help your team close the growth gap and scale successfully. It makes scaling a continuous growth process, owned not just by the leadership team but by your whole company.

The discipline of debating and crafting a growth strategy forces your team to select what's important. The Growth Roadmap® clarifies and aligns your team around a growth strategy. It combines high level strategic principles with a results based approach. It brings growth strategy into the mainstream, rather than leaving it to annual planning sessions, which are often rooted in incremental improvements.

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Hitting the Sweet Spot

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Your sweet spot is where your target customers' needs fit with what's special about your product or service. You will waste time and valuable resources on the wrong customers if you don't clarify your sweet spot.

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During Covid uncertainty do you need a 'North Star Metric'?

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There is so much uncertainty, whether Covid-19, economic or political. Teams are pulled in many directions so progress on important stuff is slower! Getting your team aligned around a single goal or ‘North Star Metric’ brings coherence. The ‘North Star Metric’ originally coined by start-up …

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