The Growth Roadmap®
NOW AVAILABLE: The Growth Roadmap® - How ambitious companies scale successfully.
To order a Kindle copy of The Growth Roadmap® click here.
The Growth Roadmap® is designed to help your team close the growth gap and scale successfully. It makes scaling a continuous growth process, owned not just by the leadership team but by your whole company.
The discipline of debating and crafting a growth strategy forces your team to select what's important. The Growth Roadmap® clarifies and aligns your team around a growth strategy. It combines high level strategic principles with a results based approach. It brings growth strategy into the mainstream, rather than leaving it to annual planning sessions, which are often rooted in incremental improvements.
New Approaches to Growth
As the global software sector hurtles towards adoption of cloud, mobile, Internet and SAAS, the Irish indigenous technology sector is at a crossroads. The speed of launching new products, the approaches to acquiring customers and the metrics used to measure success have been altered forever. While many of the challenges in building a technology company remain constant - the approaches to addressing these challenges are changing radically.
In this report we examine five key areas where these new approaches are happening:
- Ways of building products
- Size of markets being competed in
- Finding product/market fit
- Establishing measurable customer value
- Change in approaches to customer acquisition
During Covid uncertainty do you need a 'North Star Metric'?
