The Growth Roadmap®
NOW AVAILABLE: The Growth Roadmap® - How ambitious companies scale successfully.
To order a Kindle copy of The Growth Roadmap® click here.
The Growth Roadmap® is designed to help your team close the growth gap and scale successfully. It makes scaling a continuous growth process, owned not just by the leadership team but by your whole company.
The discipline of debating and crafting a growth strategy forces your team to select what's important. The Growth Roadmap® clarifies and aligns your team around a growth strategy. It combines high level strategic principles with a results based approach. It brings growth strategy into the mainstream, rather than leaving it to annual planning sessions, which are often rooted in incremental improvements.
Cultural change could transform Ryanair's growth
In 2013, after shareholder pressure Michael O’Leary, CEO Ryanair, proclaimed at their AGM that he was going to address their ‘macho’ culture and improve customer service. He did not set his sights on Southwest Airline’s aim to ‘be the world’s most loved airline’ but it was a start.
Many scoffed at O’Leary but early signals of improved customer service have already started. More business travellers are opting for Ryanair and the recent bumper results also show that improved service may be delivering.
During Covid uncertainty do you need a 'North Star Metric'?
