The Growth Roadmap®

Growth Roadmap Cover Final

NOW AVAILABLE: The Growth Roadmap® - How ambitious companies scale successfully.

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To order a Kindle copy of The Growth Roadmap® click here.

The Growth Roadmap® is designed to help your team close the growth gap and scale successfully. It makes scaling a continuous growth process, owned not just by the leadership team but by your whole company.

The discipline of debating and crafting a growth strategy forces your team to select what's important. The Growth Roadmap® clarifies and aligns your team around a growth strategy. It combines high level strategic principles with a results based approach. It brings growth strategy into the mainstream, rather than leaving it to annual planning sessions, which are often rooted in incremental improvements.

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Diagnosis in a Time of Uncertainty


When markets and supply chains and political systems are stable, there’s leeway to take risks and experiment. But during volatility, the safety net is gone - a few mistakes and you face wipe-out. This is a time to be thorough and cautious, to adopt a structured empirical approach to diagnosis and strategy. Good leaders ask questions like, What is happening? Why? What might happen in the future? What might we do about it?

Jack Welch, legendary CEO of General Electric, once said “When the rate of change on the outside exceeds the rate of change on the inside, the end is near.” Scary words for the times we are in now! But what if you were able to assess the rate of change outside, and then apply your understanding to adjust the inside to navigate the outside? Flying blind in turbulent conditions is a nightmare scenario, obviously, but if you’re able to measure the turbulence and anticipate future disruptions, you can plot a flight path and complete your journey. How can companies measure turbulence? It starts with building an External Diagnosis Map to visualise the external impacts on your business. 


During Covid uncertainty do you need a 'North Star Metric'?

There is so much uncertainty, whether Covid-19, economic or political. Teams are pulled in many directions so progress on important stuff is slower! Getting your team aligned around a single goal or ‘North Star Metric’ brings coherence. The ‘North Star Metric’ originally coined by start-up …