The Growth Roadmap®

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NOW AVAILABLE: The Growth Roadmap® - How ambitious companies scale successfully.

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To order a Kindle copy of The Growth Roadmap® click here.

The Growth Roadmap® is designed to help your team close the growth gap and scale successfully. It makes scaling a continuous growth process, owned not just by the leadership team but by your whole company.

The discipline of debating and crafting a growth strategy forces your team to select what's important. The Growth Roadmap® clarifies and aligns your team around a growth strategy. It combines high level strategic principles with a results based approach. It brings growth strategy into the mainstream, rather than leaving it to annual planning sessions, which are often rooted in incremental improvements.

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New Approaches to Growth

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As the global software sector hurtles towards adoption of cloud, mobile, Internet and SAAS, the Irish indigenous technology sector is at a crossroads. The speed of launching new products, the approaches to acquiring customers and the metrics used to measure success have been altered forever. While many of the challenges in building a technology company remain constant - the approaches to addressing these challenges are changing radically.
In this report we examine five key areas where these new approaches are happening:

  • Ways of building products
  • Size of markets being competed in
  • Finding product/market fit
  • Establishing measurable customer value
  • Change in approaches to customer acquisition

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During Covid uncertainty do you need a 'North Star Metric'?

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There is so much uncertainty, whether Covid-19, economic or political. Teams are pulled in many directions so progress on important stuff is slower! Getting your team aligned around a single goal or ‘North Star Metric’ brings coherence. The ‘North Star Metric’ originally coined by start-up …

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