Blog Archive | 2016

Sweet Spot is the Secret of Strategy

Posted on July 11, 2016 by Paul O'Dea

Doublet-Sweet Spots

Doublet is a French family business that provides signage design, production and installation services to customers, like the Tour de France. They are at the top of their game in delivering visual impact. Everyone wants their signage, flags and services - corporates, retailers, public bodies, local public bodies and sports associations.

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Giving Feedback - Two Stars, One Wish

Posted on June 16, 2016 by Emer O'Donnell

Two Stars One Wish

In our last blog post on feedback we talked about how to elicit more feedback and avoid the feedback vacuum.

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Posted in: Feedback

Send your sales team to the movies

Posted on March 18, 2016 by Paul O'Dea

Send your sales team to the movies copy

Buyers have access to more information than ever before. They are well educated on what they need. Most are well down the buying process before they meet a salesperson. Their eyes glaze over as another powerpoint deck is opened.

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Posted in: Sales

Send your marketing people to coding and maths classes

Posted on March 02, 2016 by Paul O'Dea

Marketing-maths

The role of marketing is to fill the top of the sales funnel with leads that might be interested in buying your product. Traditionally marketing used a variety of ‘tools’ like conferences, PR, keynote speeches, database building and email campaigns.

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Posted in: Marketing

Culture-Don't let your garden become overgrown with weeds

Posted on February 02, 2016 by Paul O'Dea

Culture-Garden

There is something special about a company of twenty people. In particular, one that has reached a key milestone like product market fit and has a viable financial model.

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Posted in: CultureLeadership

Transforming Growth with Better Meetings that Start on time

Posted on January 07, 2016 by Emer O'Donnell

Better meetings that start on time

When I was in college I had particular lecturer who had a reputation as a bit of tyrant. One term we were unfortunate enough to have a weekly tutorial with her which started at 8.00am. That’s pretty early for a student. Imagine our horror the first week when we rocked up at 8.05am to find the door locked! Yes that was her rule – turn up on time or you don’t get in.

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Posted in: Transforming GrowthMeetings